Professor: Douglas May
Started in 2008, Sephora launched a skincare product that combines the categories of medicinal and cosmetic, naming it First Aid Beauty. With the product being dermatologist-approved and cruelty-free, First Aid Beauty created various skin care products that accommodate normal, oily, and sensitive skin.
This visual branding transitions its original packaging's innocent and childlike theme into the medicinally sterile yet elegant mockup.
The unique packaging with a reflective surface delivers the message of medicinal cosmetic products. Each packaging is labeled with graphic emblems and color codes.
